Top 5 Health and Fitness Apps on iOS in the US for Q4 2023

In Q4 2023, the health and fitness category on iOS in the United States saw notable trends across the top 5 apps, as revealed by Sensor Tower data. Here's a breakdown of the performance of these leading apps:

MyFitnessPal: Calorie Counter

Weekly revenue for MyFitnessPal: Calorie Counter fluctuated, peaking at approximately $2.08M in the final week of December. Weekly downloads experienced a decline mid-quarter, dropping from around 96K in early October to about 50K in the week leading up to Christmas, before rebounding to 76K in the last week. Active users saw a downward trend, falling from 2.7M in late September to 2.2M by the end of December.

Flo Period & Pregnancy Tracker

Flo Period & Pregnancy Tracker showed a steady increase in weekly revenue, reaching approximately $1.23M in the last week of December. Weekly downloads varied, peaking at 112K in early December and ending the quarter at 104K. Active users remained relatively stable, with a slight increase from 3.3M in late September to 3.4M by the end of December.

Impulse - Brain Training

Impulse - Brain Training saw significant growth in weekly revenue, culminating at around $1.36M in the final week of December. Downloads also showed a notable increase, rising from 141K in late November to 328K by the end of December. Active users followed a similar upward trend, growing from 354K in early October to 534K at the close of the quarter.

Peloton: Fitness & Workouts

Peloton: Fitness & Workouts experienced a steady rise in weekly revenue, reaching approximately $1.04M in the last week of December. Downloads peaked at 65K in the final week of the quarter, up from 24K in late September. Active users saw a gradual increase, from 324K in late September to about 401K by the end of December.

Calm

Calm maintained consistent revenue, peaking at around $774K in the last week of December. Weekly downloads showed a significant jump in the final week of December, rising to 54K from an average of around 37K earlier in the quarter. Active users remained stable, fluctuating around the 1M mark throughout the quarter.

These insights are derived from Sensor Tower, which provides comprehensive data on app performance. For more detailed analysis, visit Sensor Tower's website.